January 22, 2014
In a world gone digital, consumers are bombarded with sales messages that are in one ear & out the other in a matter of minutes. In these trying times, how do you create desire for your brand?
As a 50 year strong boutique print shop, we’re fans of the old world, a world in which experience was created through physical means.
Monster Energy and BR4SS Underwear came to us and mentioned they were doing live events throughout Los Angeles and wanted to add to the experience in a meaningful, relevant way.
From Custom Crafted Invites, VIP Lanyards, Parking Tickets and Promotional Items, they worked with Capitol Press to guarantee branding at all touch points, therefore maximizing their impact.
Their Consumers are taken out of their day to day lives into an environment with great food, live music, beautiful people and endlessly flowing drinks. The message is to simply enjoy, there is no actual selling per se and the end result is desire in the brands, which has ultimately led to new sales channels and retail turnover in the market.
We understand that printing is just one part of the equation, but when used properly, it is definitely not something to skip over…
The Capitol Press Team